"We Want a Solid Market in lockets for women
Switzerland for our industry," he explained. "And if you would like to be in this current market,
you have to be present."
Mr. Loris-Melikoff, '' he said he
Was well into preparations for 2020, was positive. After all, the psychological marketing value of an event, he said, could not be replaced.
"Retail associations can now
"But there is enormous value in getting everybody in the
exact same area at once. With no Baselworld, the business will lose efficiency and
tiny brands would eliminate an opportunity. Nothing could be as great as having
every retailer in the world in the fair."
He added that many retailers still
Think about the series an important point in the watch industry calendar:"Baselworld is and always has been a special opportunity to have a sense of the
marketplace."
Brian
Duffy, chief executive of this British-based Watches of Switzerland Group of
retailers, said,"There was a demand for a wake-up call and it should have
changed sooner. But what gives me the best optimism is quite clear service for Baselworld from Rolex and Patek that all but guarantees its future."
"Rolex has responsibility for the
Overall watch industry since they're the No. 1 player," explained René Weber, an
analyst at Vontobel, which has been monitoring the Swiss watch industry for
more than 30 years. "And in fact Rolex and Patek consider themselves to be
responsible -- retailers visit them and then see different brands" in Baselworld.
The continued presence of those
Anchor brands may purchase some time for Mr. Loris-Melikoff and his management team
to reevaluate their plans. The lender placed Patek Philippe fifth with sales of 1.4 billion francs, and
recorded the Baselworld exhibitors TAG Heuer, Hublot, Chopard and Bulgari among
the global top 25 by earnings.
And successful occasion," Thierry Stern, president of Patek Philippe, wrote in an
emailaddress. "We need to see all our retailers and the media, and to be frank it's not easy to see them all during the year. Here, after a year, I will see
everyone in a very brief time."
However, the 2020 show has gotten commitments from the industry
Giants Rolex and Patek Philippe, both of which still largely rely upon a
traditional retail model, and also the watch division of LVMH Moët Hennessy Louis
Vuitton, which includes Hublot and TAG Heuer.
And
He explained Oris hadn't determined about next year because"the concept we have
seen isn't a notion, it's only an allocation of a few brilliant pictures"
For Mr. Studer of Oris, change has
Been coming slowly. He explained that when exhibition places were left vacant in
March,"there were several craters which might have been full of new and
exciting ideas, but sadly they were not."
None of that was enough for some
brands. Swatch Group announced last July that the $50
million it was spending at Baselworld for everything from exhibitor fees
to stand construction would be put to use elsewhere. Breitling withdrew last
month, but said it might return in 2021.
But that coordinated program is
Promised only through 2024, at least so far. And though MCH spent 430 million
Swiss francs ($423 million) refurbishing Messe Basel -- in 2013 it
reopened the 1.5 million-square-foot exhibition website in which Baselworld is held --
Mr. Loris-Melikoff said he was"not obliged" to keep the series at Basel. He said
it could move to make the most of MCH's Art Basel contacts in Hong Kong or
Miami. He stated that he was also likely to do a Baselworld pop-up someplace else
(to be supported sometime that summer, he explained ).
its longtime March slot, moving to April 30 to May 5. It is going to instantly follow S.I.H.H., the business other significant watch honest, which will be April 26
to 29 in Geneva. The two shows have worked together on the scheduling.
E-concierge service, managed by Baselworld but managed by a third party, that
would help make visiting Basel more economical -- another longtime complaint from
exhibitors and attendees alike, many of whom are proven to remain an hour's drive
away in Zurich or across the border in Germany. "In the past, resorts added
margins of 300 to 500 percent during Baselworld. This is not sane," Mr.
Loris-Melikoff said. "If I handle 500 beds in a resort, of course I have an entirely different power to negotiate the price."
As
Baselworld 2019 closed, '' he declared some changes, which he expanded on during
a recent interview in London. He explained exhibit fees, which are called"surface rents" and happen to be a tightly held secret, could be lowered by 10 to
30 percent, and that he was planning to create an internet platform --"such as LinkedIn" -- which would allow manufacturers, journalists and consumers to interact year
round. Additionally, he said, Baselworld would alter the series décor each year, might
add events and exhibits of its own, and may utilize MCH Group's database to
attract more attendees.
Mr. Loris-Melikoff, a former lawyer and private banker with 20
Years' experience in large scale occasions, said that, after 10 months,"I can declare that I understand the market, and that allows me to redesign the show."
A lack of communication seemed to
Be the primary problem,"a lack of listening and understanding," he said. "Throughout the majority of the meetings, this phrase'arrogance' was constantly said."
"When I began working at
MCH
Group, the event's Basel-based parent company and organizer of about 90 other
exhibitions including the Art Basel reveals, has started making alterations. But
events such as the Salon International de la Haute Horlogerie, better called S.I.H.H., and the consumer-focused Watches and Wonders Miami both declared increased visitor numbers after this year's events. Is all the effort simply too
late?
"Baselworld celebrates a form of women dresses
Luxurious frozen in the 1990s," said Rolf Studer, joint executive officer of the
individual Swiss watch company Oris, a longtime Baselworld exhibitor (which
hasn't committed to the 2020 show). "It's just like a club that you want to go to, but
that will never let you in. Things have changed."
The issue? Some exhibitors stated
The fair didn't connect with customers. And, in an age of direct-to-buyer sales
and omnipresent social websites, that meant it was something like an analog
solution to an electronic problem.
The world's largest watch and
Jewelry fair by both exhibitors and visitors -- an event held in Switzerland
that had aided brands shape the public's perception of the two industries for
at least a hundred years -- had lost 75 percent of its exhibitors at a little more than a
decade, falling to 520 this year from its own 2008 high of 2,087. Attendance
declined, also, and organizers said afterwards the 2019 occasion had lost money.
Brand agents, buyers and members of the press, were rather buzzing
With discussion of a series in crisiswikipedia.
Switzerland for our industry," he explained. "And if you would like to be in this current market,
you have to be present."
Mr. Loris-Melikoff, '' he said he
Was well into preparations for 2020, was positive. After all, the psychological marketing value of an event, he said, could not be replaced.
"Retail associations can now
"But there is enormous value in getting everybody in the
exact same area at once. With no Baselworld, the business will lose efficiency and
tiny brands would eliminate an opportunity. Nothing could be as great as having
every retailer in the world in the fair."
He added that many retailers still
Think about the series an important point in the watch industry calendar:"Baselworld is and always has been a special opportunity to have a sense of the
marketplace."
Brian
Duffy, chief executive of this British-based Watches of Switzerland Group of
retailers, said,"There was a demand for a wake-up call and it should have
changed sooner. But what gives me the best optimism is quite clear service for Baselworld from Rolex and Patek that all but guarantees its future."
"Rolex has responsibility for the
Overall watch industry since they're the No. 1 player," explained René Weber, an
analyst at Vontobel, which has been monitoring the Swiss watch industry for
more than 30 years. "And in fact Rolex and Patek consider themselves to be
responsible -- retailers visit them and then see different brands" in Baselworld.
The continued presence of those
Anchor brands may purchase some time for Mr. Loris-Melikoff and his management team
to reevaluate their plans. The lender placed Patek Philippe fifth with sales of 1.4 billion francs, and
recorded the Baselworld exhibitors TAG Heuer, Hublot, Chopard and Bulgari among
the global top 25 by earnings.
And successful occasion," Thierry Stern, president of Patek Philippe, wrote in an
emailaddress. "We need to see all our retailers and the media, and to be frank it's not easy to see them all during the year. Here, after a year, I will see
everyone in a very brief time."
However, the 2020 show has gotten commitments from the industry
Giants Rolex and Patek Philippe, both of which still largely rely upon a
traditional retail model, and also the watch division of LVMH Moët Hennessy Louis
Vuitton, which includes Hublot and TAG Heuer.
And
He explained Oris hadn't determined about next year because"the concept we have
seen isn't a notion, it's only an allocation of a few brilliant pictures"
For Mr. Studer of Oris, change has
Been coming slowly. He explained that when exhibition places were left vacant in
March,"there were several craters which might have been full of new and
exciting ideas, but sadly they were not."
None of that was enough for some
brands. Swatch Group announced last July that the $50
million it was spending at Baselworld for everything from exhibitor fees
to stand construction would be put to use elsewhere. Breitling withdrew last
month, but said it might return in 2021.
But that coordinated program is
Promised only through 2024, at least so far. And though MCH spent 430 million
Swiss francs ($423 million) refurbishing Messe Basel -- in 2013 it
reopened the 1.5 million-square-foot exhibition website in which Baselworld is held --
Mr. Loris-Melikoff said he was"not obliged" to keep the series at Basel. He said
it could move to make the most of MCH's Art Basel contacts in Hong Kong or
Miami. He stated that he was also likely to do a Baselworld pop-up someplace else
(to be supported sometime that summer, he explained ).
its longtime March slot, moving to April 30 to May 5. It is going to instantly follow S.I.H.H., the business other significant watch honest, which will be April 26
to 29 in Geneva. The two shows have worked together on the scheduling.
E-concierge service, managed by Baselworld but managed by a third party, that
would help make visiting Basel more economical -- another longtime complaint from
exhibitors and attendees alike, many of whom are proven to remain an hour's drive
away in Zurich or across the border in Germany. "In the past, resorts added
margins of 300 to 500 percent during Baselworld. This is not sane," Mr.
Loris-Melikoff said. "If I handle 500 beds in a resort, of course I have an entirely different power to negotiate the price."
As
Baselworld 2019 closed, '' he declared some changes, which he expanded on during
a recent interview in London. He explained exhibit fees, which are called"surface rents" and happen to be a tightly held secret, could be lowered by 10 to
30 percent, and that he was planning to create an internet platform --"such as LinkedIn" -- which would allow manufacturers, journalists and consumers to interact year
round. Additionally, he said, Baselworld would alter the series décor each year, might
add events and exhibits of its own, and may utilize MCH Group's database to
attract more attendees.
Mr. Loris-Melikoff, a former lawyer and private banker with 20
Years' experience in large scale occasions, said that, after 10 months,"I can declare that I understand the market, and that allows me to redesign the show."
A lack of communication seemed to
Be the primary problem,"a lack of listening and understanding," he said. "Throughout the majority of the meetings, this phrase'arrogance' was constantly said."
"When I began working at
MCH
Group, the event's Basel-based parent company and organizer of about 90 other
exhibitions including the Art Basel reveals, has started making alterations. But
events such as the Salon International de la Haute Horlogerie, better called S.I.H.H., and the consumer-focused Watches and Wonders Miami both declared increased visitor numbers after this year's events. Is all the effort simply too
late?
"Baselworld celebrates a form of women dresses
Luxurious frozen in the 1990s," said Rolf Studer, joint executive officer of the
individual Swiss watch company Oris, a longtime Baselworld exhibitor (which
hasn't committed to the 2020 show). "It's just like a club that you want to go to, but
that will never let you in. Things have changed."
The issue? Some exhibitors stated
The fair didn't connect with customers. And, in an age of direct-to-buyer sales
and omnipresent social websites, that meant it was something like an analog
solution to an electronic problem.
The world's largest watch and
Jewelry fair by both exhibitors and visitors -- an event held in Switzerland
that had aided brands shape the public's perception of the two industries for
at least a hundred years -- had lost 75 percent of its exhibitors at a little more than a
decade, falling to 520 this year from its own 2008 high of 2,087. Attendance
declined, also, and organizers said afterwards the 2019 occasion had lost money.
Brand agents, buyers and members of the press, were rather buzzing
With discussion of a series in crisiswikipedia.
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